Case Study: a sports nutrition brand achieves 29% lower ACOS with Quartile's AMC Audiences

Sports Nutrition Brand reduces ACOS 29% with Quartile

A sports nutrition brand faced the challenge of scaling its Amazon advertising profitably. While its keyword-based campaigns drove sales, rising costs in a competitive market led to an unprofitable Advertising Cost of Sale (ACOS) and elevated Total Advertising Cost of Sale (TACOS). The brand partnered with Quartile to find a solution that would maintain growth while improving efficiency.

Quartile implemented its Pro Suite to introduce Amazon Marketing Cloud (AMC) audience targeting into the brand's existing Sponsored Ads campaigns. This solution prioritized high-value shoppers rather than just increasing traffic volume. As a result, Quartile helped the brand achieve a 29% reduction in ACOS and a 21% reduction in TACOS, significantly increasing overall profitability and driving stronger performance at scale.