Case Study: a spa parts retailer increases ROAS 27% with Quartile

Spa Parts Retailer increases ROAS 27% with Quartile

A spa parts retailer faced inefficiency in its Google Ads account, where budget was spread too evenly across its vast catalog of SKUs. This prevented high-value products from scaling and caused a typical seasonal decline in ROAS. The challenge was to improve efficiency and grow sales without increasing ad spend, which led them to partner with Quartile for its performance marketing solution.

Quartile rebuilt the account's foundation by restructuring its product feed and campaigns around product value, brand, and price tiers. This allowed for prioritized budget allocation to top-performing products. The solution delivered a 27% improvement in ROAS and a 32% increase in ad-attributed sales year-over-year, all while maintaining stable spend.