Case Study: SmartyPants Achieves Over 100% Sales Growth with Quartile

SmartyPants drives over 100% sales growth with Quartile

SmartyPants, a health and wellness brand, wanted to expand its business by creating a full-funnel marketing strategy that integrated campaigns on and off Amazon. To holistically measure how off-Amazon efforts impacted Amazon sales, the brand partnered with Quartile and utilized its solution integrated with Amazon Attribution for comprehensive campaign management.

By using the Quartile platform, SmartyPants implemented a combined strategy of off-Amazon paid search and social ads alongside remarketing campaigns on Amazon. Quartile's technology enabled optimization across all channels, leading to over 100% year-over-year sales growth, a 268% increase in subscriptions from existing buyers, and a significant improvement in return on ad spend.

SmartyPants