Case Study: Sensalou achieves 64% more new-to-brand customers with Quartile

Sensalou grows new-to-brand customers by 64% with Quartile

Sensalou, a premium European medical supply brand, faced a challenge in scaling customer acquisition when expanding into the United States. Despite strong customer loyalty and retention, its sales had plateaued because its Amazon advertising strategy relied too heavily on lower-funnel efforts. The brand partnered with Quartile to build a full-funnel growth model to unlock scalable new customer acquisition.

Quartile implemented a solution using Amazon DSP for top-of-funnel acquisition and Amazon Attribution to capture external traffic, while also refining lower-funnel Sponsored Ads. This full-funnel strategy delivered significant results for Sensalou, including a 64% increase in new-to-brand customers and 38% total sales growth. The partnership with Quartile successfully transformed the brand's growth model, making it structurally scalable for continued expansion.

Sensalou