Case Study: a Seasonal Outdoor Brand improves ROAS by 52% with Quartile DSP

Seasonal Outdoor Brand improves ROAS 52% with Quartile

A seasonal outdoor brand faced significant challenges due to its highly seasonal demand on Amazon. During peak spring and summer months, its Sponsored Products ads performed well, but every winter, its return on ad spend (ROAS) dropped sharply, forcing budget cuts that risked long-term visibility. The brand partnered with Quartile to find a more proactive solution beyond a search-only strategy.

Quartile implemented a dual strategy using Sponsored Products and Amazon DSP. During the peak season, DSP was used to build a retargeting audience of engaged shoppers. In the off-season, Quartile maintained ad spend and used DSP retargeting to re-engage this audience, which stabilized conversion rates. This approach resulted in a 52% year-over-year improvement in ROAS during the winter, reversing the brand's seasonal decline and exceeding its efficiency benchmarks.