Case Study: Premium Beverage Brand achieves 151% sales growth while maintaining efficient TACOS with Quartile

Premium Beverage Brand grows sales 151% with Quartile

Premium Beverage Brand, a company offering café-style drink powders, faced the challenge of scaling its Amazon ads during Black Friday without losing efficiency. Their account was over-reliant on a single hero product, creating significant risk if that product faced inventory or competitive issues. They partnered with Quartile to implement a controlled scaling strategy using their Pro Suite optimization service.

Quartile’s solution involved aggressively scaling Sponsored Products campaigns for the hero product while using Sponsored Brands campaigns to strengthen the broader catalog. This dual approach, powered by Quartile's real-time bid and budget adjustments, allowed for aggressive growth while maintaining control. The results included a 151% increase in total sales year-over-year and a 153% growth in units ordered, all while maintaining a highly efficient TACOS of 6-7%.

Premium Beverage Brand