Case Study: a premium beauty brand achieves 121% revenue growth with Quartile

Premium Beauty Brand boosts revenue 121% with Quartile

The premium beauty brand, which specializes in high-quality hair extensions and wigs, faced a challenge with its Meta advertising program. While profitable, its growth was constrained by a heavy reliance on expensive remarketing campaigns that struggled to acquire new customers. The brand partnered with Quartile to overcome this ceiling on growth and find a scalable way to generate new demand.

Quartile implemented a full-funnel Meta strategy, restructuring the account with prospecting campaigns for new audiences, mid-funnel efforts for re-engagement, and dynamic ads for retargeting. This solution, which leveraged Advantage+ Shopping campaigns and creative optimization, delivered a 121% increase in revenue and a 31% improvement in ROAS for the brand. Quartile's approach also significantly lowered costs with a 48% reduction in CPC, transforming the program into a scalable acquisition engine.