Case Study: an outdoor toy brand boosts holiday sales on Walmart Connect with Quartile

Outdoor Toy Brand scales holiday sales 429% with Quartile

An outdoor toy brand, which relies heavily on Q4 holiday sales, faced a significant performance decline on its primary paid media channel, Walmart. With sales dropping and Return on Ad Spend weakening in November, the brand needed a solution to scale efficiently and capture peak holiday demand. They partnered with Quartile to implement a strategy using Walmart Connect advertising.

Quartile prepared campaigns in advance around planned promotions and product launches. They utilized Sponsored Search campaigns and dynamically reallocated budgets to high-performing products, while also activating Sponsored Brands and Display ads during peak events. This strategy implemented by Quartile resulted in a 429% increase in December ad-attributed sales, a 177% growth in impressions, and a strong maintained ROAS, leading to a 77% increase in annual ad sales.