Case Study: Office Supply achieves 67% Google Ads revenue growth with Quartile

Office Supply grows Google Ads revenue 67% with Quartile

Office Supply, an online retailer of office and janitorial supplies, sought to expand its digital footprint and improve customer retention to increase revenue. To accomplish this, they needed to drive greater brand awareness and product demand. They connected with Quartile to better leverage shopping, paid search, and display advertising across Google and Bing.

Quartile implemented smarter campaign management using its Apex technology, creating unique campaigns that utilized audience segmentation, keyword targeting, and product average order value. This strategy targeted search intent, trademark terms, and seasonality. As a result, Office Supply saw a 67% increase in Google Ads revenue, a 32% growth in Google Paid Search impression share, and a 103% increase in Google Shopping clicks for trademark terms.

Office Supply