Case Study: Capezio achieves record Amazon sales growth with Quartile

Multitouch Advertising Strategy and Real-Time Optimization Deliver Record Sales for Capezio

Capezio, the dancewear and footwear retailer founded in 1887, faced sales growth challenges during the COVID-19 pandemic and needed a more sophisticated way to scale Amazon advertising while attracting new-to-brand customers and increasing sales from existing shoppers. To address this, Capezio worked with Quartile and its Amazon advertising optimization capabilities.

Quartile implemented a multitouch Amazon advertising strategy using Amazon Marketing Stream, Amazon Marketing Cloud, and Amazon’s recommendation APIs to optimize bids, placements, keyword coverage, and product targeting in near real time. The approach helped Capezio reach shoppers with high purchase intent, defend valuable product pages, and expand conquest and upsell opportunities, driving a record seven-figure sales result in Q1 2023, a 24% increase in ad sales, a 38% boost in ROAS, and 33% lower ad spend, with investment coming in 28% under budget.

Capezio