Case Study: Loom Decor achieves 226% Google Ads revenue growth with Quartile

Loom Decor scales Google Ads revenue 226% with Quartile

Loom Decor, a premium direct-to-consumer home décor brand, faced the challenge of scaling its Google paid media efforts. Despite running campaigns, its Paid Shopping channel was underdeveloped and Performance Max lacked the structure needed for its higher-ticket, customizable products. The brand needed a sophisticated media strategy from Quartile to align with its complex catalog and transform Google into a reliable, scalable revenue driver.

Quartile implemented a solution that restructured the account by segmenting products by price tier and aligning bidding strategies with financial goals. Through feed optimization and proactive seasonal planning, Quartile built a more intentional and efficient system. This approach resulted in an 850% growth in Paid Shopping revenue, a 175% increase in Performance Max revenue, and a 226% overall increase in Google paid media revenue for Loom Decor.

Loom Decor