Case Study: JAWS improves ROAS 250% with Quartile

JAWS improves ROAS 250% with Quartile

JAWS (Just Add Water System), a purpose-driven leader in sustainable household cleaning, faced a challenge with its Google Ads program. Despite strong brand recognition, the account suffered from inconsistent performance, low Return on Ad Spend (ROAS), and elevated cost-per-click (CPC). The structural issues included a heavy reliance on branded demand and overlapping campaigns that created internal competition, preventing efficient scaling. To address this, JAWS partnered with Quartile for a performance marketing overhaul.

Quartile implemented a comprehensive solution by pausing legacy campaigns and rebuilding the account structure around Google Performance Max campaigns focused on top-performing products. They introduced Demand Gen campaigns to drive incremental growth and refined audience segmentation for remarketing. This new structure provided cleaner signals for automated bidding. As a result, JAWS achieved a 250% improvement in ROAS and a 37% reduction in CPC with Quartile, restoring profitability and creating a scalable, efficient growth engine.

JAWS (Just Add Water System)