Case Study: B2B Manufacturer quadruples Google Ads efficiency with Quartile

How This B2B Manufacturer Quadrupled Efficiency Across Google Ads

B2B Manufacturer wanted to expand its digital footprint on Google and Bing but didn’t have a tailored approach to hit revenue and efficiency targets. The company adopted Quartile—first for Shopping and then Quartile for Paid Search—to apply AI-driven automation and better align campaigns with its business goals.

Quartile automated and optimized campaign creation and bidding, segmenting Google Shopping into Branded and General product campaigns, grouping products by price tiers, and shifting paid search toward high-performing exact-match keywords. The results were immediate and measurable: 50% revenue increase on Google Shopping, 400% increase in Google Shopping ROAS, 158% increase in Google Paid Search ROAS, and a 106% increase in Google Paid Search conversion rate, helping the B2B Manufacturer achieve stronger efficiency and revenue growth with Quartile.