Case Study: The Warming Store achieves 37% improvement in advertising efficiency with Quartile's cross-channel marketing

How The Warming Store Used Cross-Channel Marketing to Improve Efficiency 37%

The Warming Store, a seasonal retailer of heated and cooling apparel founded in 2008, needed to maintain advertising efficiency while growing revenue across a diverse digital mix during peak months. The retailer relied on Quartile and its e-commerce advertising technology (AI-driven cross-channel management) to run and optimize campaigns across Google, Bing, Facebook and Amazon to meet that challenge.

Quartile implemented cross-channel strategies — state-based product modifiers and audience modifiers for Google Shopping, “top terms” search query targeting, Facebook prospecting vs. retargeting buckets that feed Google, and differentiated Amazon tactics (sponsored brand ads and dynamic bid optimization) — to boost performance. The result: Quartile helped The Warming Store improve efficiency by 37% and delivered measurable gains including +25% Google Shopping ROAS YoY, +27% Google paid search ROAS YoY, +68% Facebook revenue YoY, and +160% Amazon orders YoY.

The Warming Store

Justin Silverman

Co-Founder