Case Study: Office Supply achieves 67% Google Ads revenue growth with Quartile

How Office Supply Used Audience Segmentation to Grow Google Ads Revenue 67%

Office Supply, an online retailer of office and janitorial supplies, furniture, and technology, faced the dual challenge of expanding its digital footprint to acquire new customers while improving retention and revenue on OfficeSupply.com. To reach these goals it partnered with Quartile, using Quartile’s AI-driven Apex technology and audience segmentation across Google and Bing shopping and paid search channels.

Quartile built segmented campaigns—targeting search intent, trademark queries, average order value, and seasonality—and automated bidding and campaign creation to reach shoppers at every stage. As a result of Quartile’s approach, Office Supply saw a 67% increase in Google Ads revenue, a 23% revenue lift in Google Paid Search, 32% growth in Google Paid Search impression share, and a 103% increase in Google Shopping clicks for trademark terms.

Office Supply

Ben Lang

Analyst