Case Study: Gary’s Wine achieves 8× Facebook revenue growth and improved Google ROAS with Quartile

How Gary’s Wine Maximized Revenue on Google Ads and Facebook

Gary’s Wine faced the dual challenge of navigating strict alcohol advertising rules and capturing a wide range of online purchase intent across channels. To grow online ad revenue and simplify multi-channel advertising on Google, Bing and Facebook, Gary’s Wine partnered with Quartile and adopted Quartile’s AI-driven advertising technology and managed campaign services.

Quartile implemented intent-focused Google Shopping structures, dynamic bid optimization and Facebook retargeting (site visitors, cart abandoners and past customers) using automated testing and lookback-window tuning. As a result, Quartile helped Gary’s Wine exceed return goals: 8X revenue growth on Facebook in 9 months, 54% revenue growth on Google Shopping in 9 months, and 24% better ROAS on both Google Shopping and Google Paid Search versus goal, with the retailer continuing to meet and surpass channel targets.

Gary’s Wine

Mike Fisch

Director of Innovation