Case Study: Bom Dia Brands achieves 102% year-over-year increase in ad-attributed sales with Quartile

How Bom Dia Brands and Quartile developed a plan to drive increased sales with Amazon Advertising

Bom Dia Brands, a small-batch flavored coffee seller on Amazon, wanted to scale its brand and improve return on ad spend through Amazon. To meet this challenge they partnered with Quartile, a digital marketing and technology company that provides Amazon Advertising campaign management and proprietary software that leverages the Amazon Advertising API.

Quartile revamped Bom Dia Brands’ presence by optimizing product detail pages and backend keywords for 150+ products, adding high-resolution imagery, updating the Bom Dia Brands Store, and running always‑on Sponsored Products and Sponsored Brands campaigns while using its automated software for daily bid, budget and placement optimizations. As a result, Quartile helped drive over 23MM impressions, a 102% year-over-year increase in sales attributed to advertising, and a 28% ACoS (as of June 2019).

Bom Dia Brands

Rachel Gutierrez

Partner