Case Study: 4imprint achieves 21% order growth and lower cost per order with Quartile

How 4imprint Unlocked B2B Customer Acquisition on Google Shopping

4imprint, a leading promotional merchandise retailer operating in the U.S., U.K., Canada and Ireland, relied on Google Shopping to drive brand awareness and acquire new B2B customers. As Shopping grew, manual campaign management became burdensome for its digital marketing team and 4imprint needed a partner to scale across tens of thousands of SKUs, bid more granularly, improve new-customer acquisition, and free up team bandwidth—so it turned to Quartile and its platform, including Quartile’s Search Query Management.

Quartile analyzed product-level performance, segmented campaigns by device, and ranked and funneled high-value search queries into high-intent campaigns with higher bids, providing continuous performance feedback. Within four months Quartile helped 4imprint spend less and drive more orders, delivering a 2% decrease in cost per order, an 8% increase in conversion rate, 21% order growth, and 29% growth in mobile carts.

4imprint

Mark Lentz

Search Engine Marketing Specialist