Case Study: Health-Ade (kombucha brand) achieves 86% year-over-year sales growth on Instacart with Quartile

Health-Ade Drives Record Sales in H1 2021 with Instacart Ads via Quartile

Health-Ade, the fast-growing kombucha brand, wanted to boost both paid and organic sales and increase its share of voice on the Instacart marketplace. To do this they partnered with Quartile, adding Instacart Ads as a paid channel and tapping Quartile’s AI-powered PPC platform and automation to restructure campaigns and broaden reach.

Quartile integrated its technology with the Instacart Ads API, restructured and automated branded and niche search campaigns, and optimized bidding to increase impressions, win rates, and competitive position. The result: record sales in H1 2021, including an 86% year-over-year sales increase and a 20% rise in sales share within the kombucha category (Jan–May 2021), achieved at lower cost and improved efficiency.

Health-Ade

Calvin Lammers

Vice President of eCommerce & Digital