Case Study: GoFoodservice Doubles Google Ads ROAS with Quartile

GoFoodservice doubles ROAS with Quartile, driving 119% Shopping ROAS growth

GoFoodservice, a leading online retailer of restaurant equipment and supplies, needed to increase sales while maintaining efficient marketing spend. Their small team had limited bandwidth, prompting them to partner with Quartile and its Apex technology to elevate their Google and Bing advertising efforts.

Quartile implemented a strategic campaign segmentation, creating dedicated trademark, branded, and numeric campaigns for both Shopping and Search ads. This solution led to significant results: a 13% increase in overall sales, a 119% increase in Google Shopping ROAS, a 48% increase in Google Search ROAS, and a 106% boost in revenue. By partnering with Quartile, GoFoodservice achieved greater returns while also reducing its advertising costs.

GoFoodservice