Case Study: a family-owned honey producer scales Amazon Sponsored Brands sales by over 2,000% with Quartile

Family-owned Honey Producer grows Sponsored Brands sales 2,000% with Quartile

A family-owned honey producer faced the challenge of its Sponsored Brands campaigns on Amazon being too small in scale to impact overall business growth. While technically efficient, the campaigns generated negligible visibility and revenue, leaving the brand overly dependent on lower-funnel tactics. Quartile identified that the core issue was a lack of scale and investment, not poor performance.

Quartile rebuilt the campaign structure, segmenting efforts between branded and non-branded strategies and leveraging Amazon Marketing Cloud audiences through its Pro Suite for superior targeting. By focusing spend on high-performing keywords and products, and scaling budgets gradually while maintaining efficiency, Quartile dramatically increased traffic and sales. The solution resulted in a more than 2,000% increase in ad-attributed sales, sustained high-volume traffic, and consistently strong ROAS, transforming Sponsored Brands into a major revenue driver for the honey producer.