Case Study: an equine supplements brand increases ad sales 59% with Quartile

Equine Supplements Brand increases ad sales 59% with Quartile

A premium equine supplements brand faced a challenge with its Google Ads strategy, which was overly reliant on Performance Max campaigns. This limited visibility and control, while its Search campaigns were inefficient with high costs and low engagement, preventing it from capturing high-intent demand. The vendor, Quartile, identified this structural issue and was engaged to reposition the account for better performance.

Quartile executed a full-funnel restructuring centered on activating Search. They launched a non-branded Search campaign to capture high-intent queries and restructured Performance Max into segmented, product-specific campaigns. The solution delivered a 59% increase in ad sales and a 19% improvement in ROAS. Furthermore, click-through rate increased by 108% and cost-per-click decreased by 55%, demonstrating significantly more efficient and effective scaling for the brand.

Equine Supplements Brand