Case Study: Enterprise Wellness Company achieves 25% Q4 ad sales growth with Quartile

Enterprise Wellness Company boosts ad sales 25% with Quartile

The enterprise wellness company, managing a large multi-brand portfolio, faced significant challenges during the critical Q4 peak season. Structural issues like Buy Box suppression and inventory instability across its primary Vendor and secondary Seller accounts threatened both scale and efficiency. This created a fragmented system that risked declining organic sales and inefficient ad spend. To address this coordination problem across channels, the company partnered with Quartile.

Quartile implemented a unified strategy, rebuilding the account structure into category-level portfolios and enabling dynamic budget allocation between the Vendor and Seller accounts. The solution focused on concentrating spend towards high-value, in-stock products and ensuring continuous coverage by having one channel activate when the other lost availability. This approach delivered a 25% increase in ad sales and an 8% growth in total sales for the enterprise wellness company during Q4, while maintaining a stable advertising cost of sale.