Case Study: Discount Tackle achieves 102% ROAS growth with Quartile

Discount Tackle boosts ROAS 102% with Quartile

Discount Tackle's, a fishing supply retailer, struggled to meet its performance goals on Facebook and Google Shopping and was spending too much time manually managing campaigns. The company partnered with Quartile to leverage its automated machine learning technology and team of marketing experts.

Quartile implemented a full-funnel strategy on Facebook, creating segmented campaigns and A/B testing ad creatives. On Google Shopping, Quartile developed a structured campaign approach with precision bidding for branded, general, and lower-performing products. This solution led to a 102% increase in ROAS after six months and a 10.5x growth in Facebook ad revenue, while also saving the client over 15 hours of manual work per week.

Discount Tackle's