Case Study: Boldify Restores Amazon Performance and Boosts Sales with Quartile

Boldify Restores Amazon Performance and Achieves Record Sales Growth During Peak Season

Boldify, a health and wellness haircare brand, partnered with Quartile to improve Amazon sales in a highly competitive beauty and personal care category. After briefly working with another agency and seeing performance decline, Boldify returned to Quartile ahead of its critical Q4 peak season and needed to quickly restore campaign performance and recover lost momentum.

Quartile implemented a flexible Amazon strategy using single keyword ad groups with Quartile One for granular bid, budget, and placement optimization, along with Quartile Versa rules-based controls. This helped Boldify restore efficiency and drive strong results, including a 23% year-over-year increase in total sales, a 52% lift in ROAS, an 18% reduction in CPC, and lower ACoS and TACoS while accelerating ad sales growth during peak season.

Boldify

Mike Viskovich

Founder & CEO