Case Study: Quitch achieves 333% sales growth with Quartile

How Quitch Turned Summer Seasonality into 333% Sales Growth

Quitch, a science-driven family wellness brand, needed a better way to manage its highly seasonal Amazon business, especially for bug bite relief products that spike in summer. The company struggled to time advertising early enough to capture demand before competition and keyword costs rose, and it needed a more predictive approach to seasonal campaign management. Quartile was brought in to help with Amazon advertising and planning.

Quartile built a full-funnel seasonal strategy using Amazon DSP for early awareness, Amazon Marketing Cloud insights to identify high-performing seasonal keywords, market and competitive intelligence to extend the demand window, and automated hourly bidding to optimize performance in real time. This approach helped Quitch achieve 333% year-over-year growth in total sales, 392% growth in ad-attributed sales, and a 10% improvement in ROAS, while also strengthening year-round demand capture.

Quitch