Case Study: 3D Printing Supplies Brand achieves 85% B2B sales growth with Quartile

How a 3D Printing Brand Turned B2B Demand into 85% Growth

3D Printing Supplies Brand, an industrial 3D printing materials company serving both enthusiasts and professional buyers across North America, was seeing B2B sales grow faster than consumer sales in its Canadian Amazon account. However, the account was managed too broadly, with campaigns treating all shoppers the same and missing the chance to better capture predictable corporate buying patterns. Quartile helped identify that B2B demand was a key growth signal, not just a secondary metric.

Quartile used Amazon Marketing Stream (AMS) and automation to add B2B bid modifiers, reallocate budget toward stronger professional conversion signals, and increase bids during weekday working hours when corporate buyers were most active. This strategic prioritization drove an 85% year-over-year increase in B2B sales, 139% growth in business buyer units, a 55% improvement in ACoS, more than 60% better TACoS, and roughly a 49% decrease in CPC, while total sales and ROAS also improved.