Case Study: Skin & Bones achieves 150% sales growth with Quartile

From Stockout to Category Leader Skin & Bones Grows Sales 150% with Quartile

Skin & Bones, a premium pantry brand selling wild-caught sardines on Amazon, partnered with Quartile after a nearly six-month stockout hurt its search visibility, sales velocity, and category ranking. By the time inventory returned, the brand had fallen to around #52 in the Canned & Packaged Sardines category and needed to quickly rebuild momentum and recover lost demand signals.

Quartile implemented a structured Amazon advertising strategy using consolidated campaigns, keyword segmentation, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and real-time bid and pacing optimization, supported by hands-on account management. The relaunch helped Skin & Bones increase total sales by 150%, improve category ranking by 79% to the top 15, and double sales within the first two months, alongside gains in ROAS and ad sales.

Skin & Bones