Case Study: Hall of Fame Sports Memorabilia achieves holiday sales growth with Quartile

How Phanatic Sports Memorabilia Scaled Holiday Sales with Quartile

Hall of Fame Sports Memorabilia, a vendor of authenticated sports collectibles, faced the challenge of scaling Amazon advertising for its vast 23,000+ ASIN catalog during the critical holiday season. Their existing campaign structure was inefficient, grouping disparate products together and making it difficult to scale sales while maintaining cost-effectiveness. To address this, they partnered with the vendor Quartile for a more structured, data-driven approach.

Quartile restructured the advertising account into clear category-based campaigns, which eliminated internal competition and improved performance visibility. They also paused campaigns for non-core product categories to focus spend on high-impact memorabilia. This solution, implemented by Quartile, yielded a 366% growth in total sales, a 27% reduction in TACOS, and a 59% year-over-year increase in ad-attributed sales during the holiday period.

Hall of Fame Sports Memorabilia