Case Study: Boxed Water grows Amazon Business sales 38% with Quartile

How Boxed Water Is Better Grew B2B Sales 38% on Amazon

Boxed Water Is Better, a CPG beverage brand selling carton-packaged water on Amazon, already generated nearly one-third of its Amazon revenue from Amazon Business buyers. However, B2B and B2C traffic were blended together, making it hard to optimize for the distinct weekday, bulk-order behavior of business customers. The challenge was to grow Amazon Business sales more efficiently without increasing ad spend.

Quartile solved this by creating dedicated B2B campaign architecture, applying real-time dayparting and budget automation for weekday business purchasing patterns, and refining business pricing and quantity discounts to improve competitiveness. With Quartile’s managed services and Amazon Business strategy, Boxed Water Is Better achieved 38% YoY B2B sales growth, a 41% reduction in ACOS, and 23% total account growth YoY within three months.

Boxed Water