Case Study: Oh Yuk achieves 60% YoY sales growth with Quartile

How Oh Yuk Achieved 60% YoY Sales Growth with an AMC-Powered Strategy

Oh Yuk, a US-based cleaning brand specializing in jetted tub and bathtub cleaners, was seeing flat or declining sales and had hit a growth plateau on Amazon. Before working with Quartile, the brand was constrained by a rigid TACOS cap, uniform keyword bidding, and a heavy reliance on branded search, limiting its ability to expand beyond its niche category.

Quartile restructured the account with keyword-level bidding and used Amazon Marketing Cloud (AMC) insights to separate branded defense from non-branded expansion, reallocating spend toward high New-to-Brand, category-expanding keywords. This AMC-powered strategy helped Oh Yuk achieve 60% year-over-year sales growth, a 28% improvement in TACOS efficiency, a 64% increase in average daily sales, and sustained organic ranking gains across targeted keywords.

Oh Yuk