Case Study: a prestige fragrance portfolio achieves 17% YoY growth with Quartile

Enterprise Fragrance Portfolio Unlocks 17% YoY Growth with Quartile

An enterprise-level prestige fragrance portfolio managing multiple luxury brands on Amazon faced a structural over-reliance on Q4 holiday sales. This resulted in softened revenue in the first half of the year and compressed advertising efficiency during the peak competitive period. The challenge was to unlock consistent, year-round growth while maintaining a strict ceiling on their Total Advertising Cost of Sale (TACoS), requiring a more intelligent investment structure. They partnered with Quartile for its full-funnel execution and disciplined automation capabilities.

Quartile rebuilt the annual strategy by treating the calendar as a core component, redistributing budgets around key gifting events to build momentum year-round. They rebalanced branded and non-branded investment and implemented a coordinated system using Sponsored Products, Amazon DSP, and Google to Amazon campaigns, all refined with Amazon Marketing Cloud audience intelligence. This solution by Quartile drove a 17% YoY revenue increase, an 18% improvement in ROAS, and an 8% improvement in TACoS, efficiently shifting growth away from a single quarter.