Case Study: a pet nutrition brand restores Amazon ad efficiency with Quartile

How a Pet Nutrition Brand Restored Amazon Ad Efficiency with Quartile

A premium pet nutrition brand that sells natural pet treats on Amazon faced deteriorating advertising performance. The challenge was not due to media inefficiency but to unstable Buy Box ownership, meaning their ads were driving traffic to products they could not consistently sell. They partnered with Quartile to resolve this disconnect between their advertising and retail readiness.

Quartile implemented a new Buy Box-driven investment framework that aligned ad spend with the brand's ability to win the sale. Ads were focused only on products with stable Buy Box ownership, drastically reducing inefficient traffic. This solution from Quartile led to a 34% increase in ad-attributed sales, a 21% reduction in ACOS, and a 17% reduction in TACOS, restoring profitable advertising performance and structural stability to the account.