Case Study: a large skincare brand reaches new audiences and boosts new-to-brand sales with Quartile's Amazon DSP

How a Skincare Brand Used Amazon DSP to Reach New Audiences

a large skincare brand partnered with Quartile to overcome the limits of Amazon search, which was performing well for existing demand but was not enough to reach new shoppers or shape consideration earlier in the buying journey. As the brand scaled, it needed a way to build awareness and stay visible across more touchpoints beyond keyword-based targeting.

Quartile implemented a full-funnel Amazon Demand Side Platform (DSP) strategy, using audience-based prospecting, retargeting, retention, and Streaming TV to reach shoppers by behavior and intent rather than search terms alone. This helped drive a 63% increase in impressions, a 56% increase in purchases, a 46% increase in new-to-brand sales, and a 45% increase in sales, while also improving ROAS by 38% and reducing ad spend by 33%.