Case Study: Tags Weekly boosts Amazon sales stability with Quartile

How Quartile Helped Tags Weekly Stabilize Amazon Advertising

Tags Weekly is an apparel retailer selling a wide range of everyday clothing on Amazon, including T-shirts, hoodies, joggers, outerwear, and seasonal basics. Because its high-SKU catalog changes frequently as new inventory arrives and older items rotate out, the company struggled with Amazon advertising campaigns that kept resetting learning and fragmenting performance data across individual SKUs.

Quartile implemented a category-first Sponsored Products strategy, organizing campaigns around apparel segments like tops, bottoms, and outerwear and using automated optimization to adjust bids, placements, and budgets as new inventory was added. With Quartile’s approach, Tags Weekly increased items purchased by 34% YoY, grew total sales by 5% YoY, and later saw a 38% increase in ROAS, a 24% increase in ad sales, and a 33% reduction in ad spend.

Tags Weekly