Case Study: Centennial Cuts achieves 204% Amazon sales growth with Quartile

How Centennial Cuts Achieved 204% Sales Growth in the Competitive Jerky Category

Centennial Cuts, a family-owned premium beef jerky brand, launched on Amazon facing a highly competitive jerky category where established brands dominated search results. The company needed help improving discoverability, aligning its retail structure, and optimizing keywords to overcome elevated CPCs, weak organic visibility, and modest sales velocity. Quartile provided managed Amazon support through a dedicated Customer Strategy Manager and cross-functional strategy team.

Quartile first optimized Centennial Cuts’ retail foundation by consolidating ASIN variations and rewriting listings, then built a simplified Sponsored Products strategy using Bulk Auto campaigns to surface winning search terms and Bulk Manual campaigns for exact-match keywords and competitor placements. With this structured approach, Centennial Cuts achieved 204% growth in total monthly sales, a 41% reduction in average CPC, an 82% improvement in organic category ranking, and a 66% reduction in cost per acquisition from peak levels.

Centennial Cuts