Case Study: Hoba Care achieves 240% Amazon sales growth with Quartile

How Hoba Care Turned U.S. Expansion Into 240% Amazon Sales Growth

Hoba Care, a premium beauty and personal care brand specializing in organic-certified, cold-pressed jojoba oil, wanted to expand from its successful Canadian business into the more competitive U.S. Amazon market. The challenge was starting from zero in the U.S., facing intense competition, and figuring out how to reach different shopper segments—such as parents buying baby-safe products, retail skincare buyers, and bulk purchasers—without their performance data getting blended together.

Quartile used Amazon advertising optimization to help Hoba Care segment campaigns by product type and customer intent, starting with automatic Sponsored Products campaigns and then expanding into manual keywords, competitor ASIN targeting, defensive campaigns, category targeting, Sponsored Brands, and Sponsored Brands Video. With Quartile’s full-funnel strategy and AMC insights, Hoba Care achieved 240% growth in total sales, a 46% reduction in ACOS, a 45% reduction in TACOS, and first-page visibility for core category keywords.

Hoba Care