Case Study: Tuesday in Love achieves 208% revenue growth with Quartile

How Ethical Beauty Brand Tuesday in Love Increased Revenue 208% with Google

Tuesday in Love, a direct-to-consumer ethical beauty brand specializing in halal-certified, vegan, and cruelty-free nail products, partnered with Quartile to improve its Google Ads performance. The company was facing inconsistent conversion tracking and an uneven campaign structure, which made it difficult to measure results accurately, set reliable ROAS targets, and scale profitably through seasonal demand spikes like Ramadan and Q4.

Quartile first cleaned up conversion tracking, then restructured Google Search and Performance Max campaigns around funnel intent, optimized the product feed, and aligned budgets to seasonal demand cycles. These changes helped Tuesday in Love drive a 208% year-over-year increase in total revenue, a 140% rise in key conversion events, and a 38% lift in ROAS, while also improving traffic quality and efficiency.

Tuesday in Love