Case Study: Agricultural & Construction Brand grows new-to-brand demand with Quartile

How an Agricultural & Construction Brand Grew New-to-Brand Demand

Agricultural & Construction Brand, a single-brand Amazon seller serving farmers, growers, and construction teams with durable plastic materials like greenhouse film, silage tarps, shade cloth, landscape fabric, erosion control products, and construction-grade sheeting, had reached a plateau in its mature search strategy. With strong coverage already in place and only a limited DSP budget, the brand needed a better way to reach incremental, high-intent customers beyond existing category demand. Quartile was brought in to help solve this growth challenge.

Quartile shifted the account from Standard DSP campaigns to a consolidated DSP Performance+ strategy, replacing manual and contextual targeting with Amazon’s automated audience optimization. This helped expand reach to new shoppers without increasing overall spend, delivering more than 400% improvement in ROAS efficiency, a 71% drop in CPM, 76% lower cost per purchase, 109% more detail page views, and a 26.8% increase in new-to-brand rate.