Case Study: Unequal achieves scalable Google Ads growth with Quartile

How Unequal Turned Google Ads into a Scalable Growth Engine

Unequal, a sports performance brand serving soccer, American football, and lacrosse athletes, was struggling to scale its Google Ads program despite steady investment. With campaigns fragmented across too many products and categories, Search and Shopping were competing internally, budgets were misaligned with seasonal demand, and efficiency dropped whenever spend increased. Quartile was brought in to help fix the structural issues and make Google Ads a more scalable growth channel.

Quartile streamlined the account into sport-specific Performance Max campaigns, built clear budget ownership by category, and aligned bidding and spend with sports-season demand cycles. Using value-based Smart Bidding, expanded creative and product feeds, and a gradual scaling approach across multiple seasons, Quartile turned the account into a stable growth engine. The results included a 186% improvement in ROAS, a 40% increase in conversions during peak sports seasons without efficiency loss, and a 30% improvement in scalable growth capacity during in-season demand periods.

Unequal