Case Study: Home Décor boosts Google ROAS by 537% with Quartile

How a Home Décor Brand Improved ROAS by 537% On Google with Quartile

Home Décor, a direct-to-consumer home essentials brand specializing in design-forward kitchen and bathroom accessories, was facing rising import costs, shipping delays, and softer organic demand that strained ecommerce performance. As budgets were reduced on Google Ads ahead of the holiday season, their Smart Bidding signals weakened, causing customer acquisition costs to rise and conversions to fall.

Quartile helped stabilize performance by restructuring Google Performance Max campaigns with a Maximize Conversion Value strategy and Target ROAS, segmenting products into distinct tiers, filtering out lower-margin SKUs, and gradually restoring budgets. With Quartile’s profitability-focused approach, the brand improved ROAS by 537%, reduced customer acquisition cost by 59%, increased conversions 14×, and pushed conversion rate above 7%.

Home Décor