Case Study: National Express boosts Black Friday Amazon sales with Quartile

How National Express Converted TV Traffic Into Amazon Sales On Black Friday

National Express Inc., a long-established direct response company, faced a challenge in capturing the large spikes in demand on Amazon driven by its national television campaigns. Their Amazon advertising, which was managed conservatively, would frequently cap out during peak shopping periods like Black Friday, limiting visibility precisely when consumer interest was highest. This prevented them from fully converting their TV-driven traffic into sales.

Quartile implemented an automated optimization strategy that synchronized Amazon advertising with the television merchandising calendar. Their platform dynamically adjusted bids and campaign delivery in real time to maintain visibility during high-traffic periods, ensuring advertising scaled alongside demand. This solution from Quartile delivered a 27% year-over-year increase in Amazon orders and a 17% improvement in sales during the Black Friday period.

National Express Inc.