Case Study: Window Flakes grows Amazon orders 34% with Quartile

How Window Flakes Grew Orders 34% in a Seasonal Amazon Category

Window Flakes, a specialty home décor brand selling reusable seasonal window and surface clings, needed to stay visible on Amazon during short, high-intent holiday shopping windows. In a category marked by intense seasonality, rising competition, and falling prices, the challenge was not generating demand but capturing it at the right moment. Quartile’s Amazon PPC platform was brought in to help manage this volatility across a large seasonal catalog.

Quartile implemented an ASIN-led strategy that used automation to continuously adjust bids, budgets, and targeting based on shifting seasonal demand. By focusing on the products most likely to convert during peak periods and maintaining visibility across search and product detail pages, Window Flakes was able to intercept more shoppers and compete more effectively. The result was 34% YoY growth in orders, 30% more units sold, and the highest monthly sales in brand history in November, along with gains in ROAS and ad sales.

Window Flakes