Case Study: QuickChange Improves ROAS by 26% with Quartile

How QuickChange Improved ROAS By 26% During Cyber 5

QuickChange, a top-10 brand in the adult incontinence category on Amazon, needed a better way to grow efficiently during Cyber 5. Although it had already partnered with Quartile on Walmart Connect and Amazon Canada, its largest Amazon US account was still managed internally, where performance looked stable but was constrained by heavy reliance on branded keywords and automatic campaigns, limiting non-branded growth and new-to-brand opportunity.

Quartile stepped in with AI-powered bid and placement automation plus a full campaign restructure for the Amazon US account, including segmentation for top products, controlled branded defense, and a deliberate shift into high-intent non-branded keywords. Deployed just days before Cyber 5, the approach delivered a 26% lift in ROAS, a 34% improvement in TACOS efficiency, maintained weekly sales with 36% less ad spend, and produced QuickChange’s strongest sales week in over a year.

QuickChange