Case Study: TOUS Polska achieves 15% of sales from recommendations and higher average cart value with QuarticOn personalization

Which methods allowed the brand to replicate a unique shopping experience known by customers visiting brick-and-mortar shops?

TOUS Polska, a premium jewelry brand aiming to recreate its signature in-store, high-touch customer experience online, faced the challenge of delivering equally personalised service through its e‑commerce channel. TOUS Polska selected QuarticOn and its personalised recommendation system—powered by big data and AI—to tailor offers and product suggestions to each individual shopper.

QuarticOn implemented on-site personalised recommendations that guide customers like a real sales assistant, improving engagement and average cart value; the online experience now more closely mirrors brick-and-mortar service. QuarticOn’s solution drives measurable impact: recommendation-induced sales account for almost 15% of total sales, and over 100 products from QuarticOn recommendation frames are added to carts every month.

TOUS Polska