Case Study: Black Red White achieves 8% monthly sales growth and 10% conversion rate with QuarticOn's AI-driven recommendation system

Strategies used to increase the conversion rate and value of the shopping basket in the furniture e-shop

Black Red White, a 25-year-old furniture and home design retailer whose online store www.brw.com.pl receives over 2 million visits monthly, needed to present personalized offers, help customers find products faster, and increase average order value. To meet these goals the company adopted QuarticOn’s AI-powered recommendation system.

QuarticOn deployed more than 10 recommendation widgets across the homepage, category pages, zero-search and empty-cart pages, using self-learning algorithms to analyze behavior and deliver real-time personalized, collaborative and cross-sell suggestions. The result was measurable: personalized recommendations drove an 8% monthly sales uplift, collaborative “products you might find interesting” added 5%, cross-sell pop-ups achieve roughly 1 in 8 clicks with every 10th converting, and overall CTR reached 12% with conversion at 10%.

Black Red White