Case Study: Skalnik (Polish outdoor retailer) increases basket value and conversions with QuarticOn's personalization engine

Maximising profit from one transaction - how do recommendations help complete a tourist backpack

Skalnik, a recognizable Polish chain of mountain and travel shops, needed to grow revenue from a narrow, specialised customer base by increasing what each visitor buys and how much they spend. To boost average order value without more traffic, Skalnik chose QuarticON’s personalisation engine and recommendation tools to apply targeted cross-sell and up-sell strategies.

QuarticON implemented complementary-product recommendations on product pages, up-sell frames for higher-spec items, and intelligent cross-selling on the cart page. The results were measurable: a 5% CTR on complementary-product suggestions, a 2% immediate up-sell conversion from the product-page frame, and over 11% conversion on cart-page cross-sells (about one in nine customers adds an extra item), driving higher basket values and increased revenue per transaction.

Skalnik