Case Study: WITTCHEN achieves 24% higher conversion and 93% lower bounce rate with QuarticOn AI Smart Search

Implementing AI Smart Search from QuarticOn the process of improving internal search engine in the online shop

Wittchen, a Polish family business with over 30 years of history and a leading European leather goods and accessories brand, wanted to make it easier for customers to find products in its online shop. To improve the internal search experience and shorten the path to purchase, Wittchen partnered with QuarticOn to deploy its AI Smart Search solution across the e‑commerce site.

QuarticOn implemented AI Smart Search with instant autocomplete (relevant results in <0.2s), typo recognition and synonym management, a personalized SERP with advanced filtering and sorting, and an admin panel for real‑time KPI monitoring; the tool is also used in Wittchen’s offline stores. The rollout (script, product feed, SERP page) drove measurable gains: conversion +24%, searches +51%, bounce rate down 93%, and search exits −16%, while search‑no‑result rate fell to 0.1%, boosting sales, engagement and staff efficiency.

Wittchen

Arkadiusz Jesionek

Internet Technology Manager