Case Study: Zdro-Vita.pl achieves 15% additional cart sales and higher conversion rates with QuarticOn's AI personalised recommendation engine

How does the system of personalised recommendations influence the conversion rate and click through rate in the online pharmacy?

Zdro-Vita.pl, a licensed provider of health solutions since 2008, needed to make its online service more highly personalized so customers could quickly find the exact products they needed in a competitive pharmaceutical market. To achieve this, Zdro-Vita.pl turned to QuarticOn and its AI algorithm‑based personalised recommendation engine to tailor product discovery and speed up purchases.

QuarticOn implemented real‑time, behaviour-driven recommendations across product, category and home pages and optimised the cart to boost cross‑selling; the integration was seamless (a single script install). QuarticOn’s solution increased engagement and sales—delivering 15% additional sales at checkout, a 5% click‑rate on recommendations and an 8% home page conversion rate.

Zdro-Vita.pl