Case Study: Medford Cowork Collective builds a design-forward brand identity with Quarry Design Group

Medford Cowork Collective builds a design-forward brand system with Quarry Design Group

The Medford Cowork Collective, a coworking startup in Oregon, faced the challenge of establishing credibility and a distinct identity in a growing market. They engaged Quarry Design Group to create a complete brand identity system that would communicate their core values of work, community, and balance while celebrating the unique industrial history and modern aspirations of the Medford region.

Quarry developed a sophisticated brand identity centered on a map-driven visual language, which included a logo and a library of 24 icons. The solution was designed to be both extensive and easily extendable by the client's in-house team without requiring formal design support. The result was a polished, design-forward system that successfully positioned Medford Cowork Collective as a mature and organized brand. Quarry's work provided the tools for the client to confidently develop all future branded materials on their own.

Medford Cowork Collective